If you are running an online business then you definitely have a website for it. Having a website simply means that you need to get traffic on it to increase your revenue. Not only that you can rely on search engines like Google to divert natural traffic towards your website but you can also use various services of Google itself to increase ROI of your business. One of the commonly used Google’s services is Adwords. Now, you might have already heard about this service but you may now know how to use it effectively for increasing the ROI of your business. In this post, I’m going to share some tips that have helped me and will also help you to increase ROI of your business using Adwords traffic.
1. Go for specific keywords
Let’s say that you are running a travel website and the main keyword in your business niche is “Travel”. Of course, you would like to hit that keyword but do you really think that this technique will work for you because “Travel” is a general keyword that is used by almost all travel service providing companies. Moreover, you will have to spend more money on purchasing this keyword for Adwords campaign. So, this is not a good deal. It is preferred to go for specific keywords that have around 2000-5000 search volume each month.
2. Write Keyword in your ad’s first line
Even if your results is shown above the number position holding website in Google SERPs, people will not be interested in buying your services or products if you haven’t used the keyword cleverly. A good idea is to place your keyword in the first line so a person can read it with a glimpse of eye and make up his mind about using your services.
3. Use the same keyword in your landing pages
Of course, each ad is linking back to your website with a specific landing page. Make sure to use the same keyword that you have used in that ad on your landing page. If a person is looking for specific services then he will leave your website as soon as he lands on the home page. Make sure that the traffic from your Adwords ad campaign is landing on the right page from where they can find something of their interest.
4. Increase the readability of your ads
Once of the most important things in marketing is to get your message through effectively. If you will use small letters for your ad title then it will never grab attention of readers. Instead, you can try capitalizing the letters in your ad. This will not only grab the attention of readers but they will be tempted to at least click on the link and see what you are offering. Of course, if you will be offering something that they need, you will make a sale easily.
A marketing campaign is of no use if it cannot increase the ROI of your business and many people waste a lot of money by running flop Adwords campaigns just because they don’t know how to turn their visitors into customers.
This is the Guest post from Saif who is SEO expert and Web designer at Web Design Company . Get quote about SEO and web design now !